Interview With Sean Kelly (Jersey Champs)
1.Who is Sean Kelly ?
I am a 21 year old entrepreneur that owns Jersey Champs.
- What is your daily routine when running your business?
I have a to do list of the tasks I need to get accomplished. It ranges from running Facebook ads to handling wholesale clients. The list carries over to the next day and is very long. I highlight the completed tasks after doing them. I found this method works very well and I won’t forget to do things as I get distracted very easily.
- What was the biggest lesson you got since starting Jersey Champs.
Sign a NDA with your factories. My previous factory had reached out to my clients on numerous occasions and lost me over $100,000 in monthly revenue. Do not trust the factory you are dealing with, they are looking to make the most money and will steal your clients without hesitation.
- Did you have A supportive family, friends or Spouse that encouraged you while starting up your business?
No one supported me at first, not even my own parents. I kept to myself and didn’t tell anyone I started a company for the first 6 months or so. Only a few people knew. Now, everyone supports me, but it was not easy getting to that level.
- What is your USP Unique Selling Point? When comparing your brand to other businesses.
We create all of jersey designs with our in house design team and have a trademark on our logo, so no one can steal our designs. Also, our marketing tactics are far superior as we dump most of our ad spend into social media marketing.
- Define your target market and who are your main buyers.
18-34 year are 89% of our business according to google analytics. We target a very young demographic, s the younger crowd prefers jerseys over the older crowd.
- If you had to setup your business all over again, is there anything you would change?
Outsource all the bullshit. Customer service, order fulfilment, live chat. I did all of that stuff for way too long and it took a toll on me.
You can find out more about Jersey Champs by visiting www.jerseychamps.com