Increasing Number of Businesses Use 3rd Party Product Review and Validation Services

Increasing Number of Businesses Use 3rd Party Product Review and Validation Services

Loveland, CO (PRWEB) April 28, 2011

With a growing number of consumers researching online before making a buying decision, highly rated and validated product reviews and testimonials are becoming more and more important for business owners. After all, selling online is all about gaining the trust and confidence of the buyer. Product reviews and testimonials are a great way to do that. The problem is, many consumers don’t believe all the testimonials and reviews posted are truthful and accurate. To combat this, many 3rd party product review services and testimonial validation businesses, such as, are springing up.

According to Marketing Sherpa, 58% of online shoppers prefer websites that have reviews, and that number is rapidly growing. In fact, that number should jump to nearly 100% within the next 5 years. The problem is, capturing and validating reviews and testimonials consistently can be difficult for many businesses.

“As a large eCommerce internet marketing company, one thing our clients seem to struggle with is capturing consistent, quality reviews on their products and services. We’ve found that most consumers are quick to post negative reviews and generally don’t post positive reviews unless specifically asked. Capture Reviews has filled that void and has proven to increase overall conversion rates on each website it’s been implemented on, because they’ve helped our clients not only capture more consistent 4 and 5 star reviews, but their review validation seal has also increased consumer confidence.” said Jerry Kelly, Marketing Director for Madwire Media.

According to an Opinion Research Survey, 83% of consumers say product reviews influence their purchasing decisions. Furthermore, 70% of consumers online trust recommendations from unknown users, according to eConsultance. These are staggering numbers and proof of the power of strong product reviews and testimonials.

Not only do consistent, high scoring product reviews and testimonials increase conversions, but they also increase a website’s overall content. This increased relevant content helps a website rank higher on search engines like Google for its keywords. Because of this, the website will be able to capture more targeted monthly traffic. Beyond that, the posting of consistent product reviews and testimonials by services like Capture Reviews serve as good reputation management tools by pushing the bad reviews down and the good reviews up.

Whether business owners hire a product review service company like Capture Reviews or use in-house staff, gathering consistent, legitimate, highly-scoring product reviews and testimonials is vital to efficiently selling online.

About Capture Reviews:

Capture Reviews offers a product review service that strives to collect and post only legitimate product reviews and testimonials. The goal of Capture Reviews is to not only help clients earn more consistent and high scoring reviews and testimonials, but to also insure that only real, validated reviews are being posted to their website to earn the trust of their customers. The results of these goals are awesome: Capture Reviews clients see an increase in sales and conversions and their shoppers feel safe, secure and better informed.

Visit the website at


Farra Lanzer




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