Social Media Metrics: How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

ISBN13: 9780470583784
Condition: New
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The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of y

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