Internet Marketing, 2/e, with e-Commerce PowerWeb

Internet Marketing, 2/e, with e-Commerce PowerWeb

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Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has, to build a relationship with the customer through awareness, exploration/expansion, commitment, and dissolution.

List Price: £44.99

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