Sticky Marketing: Why Everything in Marketing Has Changed and What to do About It

New
Mint Condition
Dispatch same day for order received before 12 noon
Guaranteed packaging
No quibbles returns

Takes into account these fundamental changes and provides a new set of rules for effective communications in a world transformed by new technology. This title introduces a model of customer engagement and asks ‘not what your marketing can do for you, but what your marketing can do for your customer’.