netpunch.co.uk – Local internet marketing is most important source of new business leads for your business, ever, in fact… it is more important to your business in 2011 than any other form of advertising, period! Call us on 0151 281 5029 So what exactly is a local search??? A local search is when someone searches for a product or a service and includes a city, town or county name in the search query. A typical example of a local term would be “fitted kitchens in Liverpool” The Yellowpages, trade magazines, newspapers and TV are simply no longer a cost effective means of attracting new customers and leads to your business. The top search engines which include Google, Yahoo and Bing literally have hundreds of millions of users every day, searching for the very products and services that your business sells. And listen, they don’t care if you have a web site! If your company appears in the top three or four listings, and you offer the service or product they want and, you get the business. If your business doesn’t appear, your competitors get the order, it’s as simple as that! Given that the mobile internet market is more than three times bigger than the the PC based market, it comes as no surprise to discover that the bulk of local searches are carried out on mobile devices. Are you beginning to see why it is not only important to be listed in the LOCAL Google searches… it is important to rank in the top three! Mobile phone screens can only show a few results at a time …

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Local search engine marketing service can increase your sales and leads by 15-35% without spending a penny more than you are now, simply by shifting some of your marketing budget to online! Effective local internet marketing is not difficult, it is not out of reach and now is the time to either get started to to improve your online presence. Pay per click advertising can be so highly targeted and if its done in the right way its like exchanging quarters for dollars! Social media can be used to generate huge traffic to your website and increase leads and sales. Video marketing is fast, easy, inexpensive and brings personality and useful information to your potential customers. Google Maps is now a must for local businesses… If you are not sure what Google local business listings are then please let me explain and give you some astounding facts and figures and you will understand why it is so important to your business today and will be for years to come. If someone is searching for a dentist in Bristol for example, there is a very high chance that they are doing so with the intent to use that service. We call this high commercial intent in the online world, which is opposed to browsing or research intent for other types of searches. Try it for yourself using your own business service or business type followed by your geographical location which you can type in either your city or your town or even your postcode. You will see that above the top 10 normal results that …
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