Developing a great website internet marketing plan can help you with growing your business online.   But to be effective, it is important to know the options and to know the order to follow to create a successful marketing plan.  Below are general parts to consider in creating your marketing plan.

1.  Gather your ideas:

Understand you keywords
Research your competitors
Developing your marketing message
Understanding your market
What are your marketing challenges

2.  State your objectives
Your objectives declare what your end goals will be.  And your strategies and tactics will be based on these objectives.  Some ideas for objectives might include:

Increase brand awareness
Be above a certain competitor in the search engines
Overcome marketing challenges
Enhance client service in a particular way
Increase traffic to your website by a certain percent
Grow sales through website by a certain percent

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3. Marketing Strategies
The Marketing Strategies set the general approaches that will be taken in order to achieve your objectives.  If you are new to the internet, you will focus on Business Launch strategies.  If you are already on the internet, you will focus on Business Expansion internet strategies.  Example strategies could include:

Increase website visibility through website promotion
Position myself as an authority in my field
Develop relationships throughout the internet
Attract more customers through special offers

4. Marketing Tactics
Marketing Tactics are the way you will implement your strategies.  These are the action steps of your marketing plan to be implemented.

Advertise my website with Google Adwords
Increase Search Engine Placement by optimizing my website for specific keywords
Develop a Facebook site and build followers
Create articles or a newsletter
Offer customers a discount for ordering through your website

Need help creating a website marketing plan?  Global Business Builders, located in the Houston Metro area, offers expert service in all phases of your marketing plans.