B2B Search Summit Responds to Popular Demand: New Search Marketing and Social Media Strategy Sessions

San Francisco, CA (PRWEB) June 3, 2010

Today B2B Marketers are challenged with integrating Search Marketing and Social Media into their marketing plan, and building a solid strategy has never been more important to B2B organizations. Even though Search and Social Media Marketing has proven to dramatically increase conversions and drive more leads, B2B Marketers still have unanswered questions on best practices. The B2B Search Strategy Summit will bring together more than 150 Senior B2B Marketers to learn from 13 top-notch Search Marketing and Social Media leaders who will share strategies, review case studies and outline “The Top 7 Ways to Increase Your B2B Search Marketing Profits in 2010” on June 23 in San Francisco, CA. B2B Search Strategy Summit sessions will lay the foundation for how B2B Marketers should be leveraging Search Marketing, Blogs, Online PR and Social Media to drive customer action and fill the sales funnel with more qualified leads.

The B2B sector is shifting marketing initiatives and focusing on different strategies in order to gain optimal results via Search and Social channels. This Summit brings together 13 top B2B Strategists who will offer proven solutions for Search Marketing, Online PR, Social Media, Blogging, Landing Page Optimization and more.

“I am excited to join other online marketers at the B2B Search Summit in San Francisco next month and I am looking forward to speaking on the panel, Expert Hot Seat: Your Most Pressing B2B Search Questions Answered,” said Patricia Neuray, Vice President Sales & Marketing, Business.com. “My team consists of both B2B marketers and a sales team focused on other B2B markets so this event is of particular interest to Business.com. We are sponsoring the Summit because it is important for B2B online marketers to come together and collaborate, share best practices, and learn from one another’s B2B search marketing challenges in an open forum and discussion.”

B2B Search Strategy Summit Speaker At-A-Glance View Complete Speaker Information

Mary O’Brien: Founder and Chairman of PPC Summit, AdWords Advantage Online Summit and B2B Search Strategy Summit. O’Brien will lead the Case Study Session: Hear From Your B2B Peers, Learn Their Secrets to Success.

Gord Hotchkiss, CEO, Enquiro: sharing insights on B2B buyers and their buying practices garnered from the “BuyersSphere” project – amazing B2B lessons that B2B Marketers can adapt and apply to their business immediately.

Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe: covering B2B Search Marketing campaign metrics and measurement, examples of mapping keywords to lead scoring and how sales can utilize search and keyword insights for lead qualification improvements.

Lee Odden – CEO, TopRank Online Marketing: exploring why Blogs and Social Media should be part of every B2B Marketers toolkit and why it might be the easiest way to generate customer ambassadors and gain more quality leads.

Patricia Neuray – Vice President of Sales and Marketing, Business.com – leading the Expert Hot Seat on the Most Pressing B2B Search Marketing Questions.

The Summit will wrap up with an exclusive ‘Meet the Experts’ reception where participants will have a chance to network with expert B2B Strategists and Summit Sponsors including Business.com, Enquiro, Marin Software and WordStream. The B2B Search Summit is also proud to partner with the following industry leaders; Direct Marketing Association Northern California (DMANC), Business Marketing Association Southern and Northern California, B2Bbloggers.com, International Internet Marketing Association (IIMA), Mashable, Search Marketing Standard, SEMPO, SEMpdx, Target Marketing Group and Visibility Magazine.

Interested Senior B2B Marketers should register now as space is limited for the full day of strategy sessions on June 23, 2010 at the InterContinental San Francisco, CA. For more information or to register online by June 4th and get the early bird rate, please go to B2B Search Strategy Summit.

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