Focus On Providing Value To The Marketplace!! And Watch Your Income Soar..
When it comes to the a lot of online and offline business owners the focus is on making money. Now of course having and making money is important but if all you focus on is making money you may not get the financial result that you planned for. When it comes to consumers and sales, many times they are just looking for a solution to their problem. If you don’t believe it then here are some examples..
When someone is hungry they want to eat so by opening a restaurant in that exact spot you are solving their problem.
You want to get to a certain destination be it a holiday or even a local journey if a flight company,boat or taxi or bus ETC.. Offer you to go to your destination they are solving your problem.
Sam wants to drill a hole in the wall so is looking for a solution so he visits his local hardware store and the man sells him a drill and a drill bit. Once again the owner of the hardware store is solving a problem.
Jane wants to set up a wedding planning business but she realises that in 2014 to be a successful wedding planner she needs to have an online presence . A blog or a website online to advertise her business or services.. She meets Sotiris and he tells her he can get her a website for only $25 a month in exchange, he will help her to setup the blog and add the first 5 pages of content for free. What an awesome deal Jane Clicks on the link and orders the blog straight away.. 🙂
1.When it comes to selling focus on providing value in the marketplace.
2.Focus on solving your customers problems! If you do then you will have happy customers, and get lots of recommendations and make a lot more money in the long run.
3. Overdeliver give more value to your customer than what they where expecting and they will want to do business with you over and over again.
4. The most expensive part of marketing is getting a new customer. If you treat that customer really well and give them exactly what they need plus more. They could end up being your customer for life. Delivering value is not something you have to do.. But if you don’t your business will suffer, if you do not go out of business.
Jim Rohn: How to Increase Your Value in the Marketplace 1/3
Jim Rohn: How to Increase Your Value in the Marketplace 2/3