SEO (search engine optimization) is critical for success of any online venture. That is the reason why internet marketers spend a huge amount of time and money. Without SEO, online presence will not be profitable
Here is an SEO checklist that will help internet marketing newbies build online presence.
Choose good keywords
A keyword is a word or a phrase that people use in search engines to find information on the internet. Keyword research is an integral part of SEO. It is advisable to use keyword research tools like Google Keyword Tool and Google Insights for Search.
Create high quality original content
Websites with original content is more likely to rank high in search engines. Keep the content fresh. Ensure that the content is of high quality and is informative and entertaining.
Share the content in various social media websites like Facebook, Google Plus, Pinterest and Twitter. Encourage your friends in these networks to share the information. Engage them and offer assistance.
Use the keyword in the content appropriately
After deciding on the keyword, use the same in description as well as in the title. Ensure that the keyword is used on all the pages of the website, taking care to avoid keyword stuffing.
It should be a part of your content naturally. Ensure that the keyword density is not more than 2 percent in a page. Otherwise Google may ban your website for keyword stuffing.
Keep yourself updated with the latest in SEO
More than two billion people worldwide use the internet regularly. Most of them use Google to search for information. Google keep changing its search algorithm. What was useful to a page’s ranking some time back may be dangerous after an algorithm change.
It is always advisable to be updated with the latest in SEO. It really pays to know what is going on. Videos available on YouTube’s Google Webmaster Central Channel are a great source of latest information.
SEO is emerging as a specialized subject. It is indeed a challenge for the webmaster to handle SEO related tasks. You may consider outsourcing SEO related activity to an internet marketing company like fathom seo, which is specialized in offering SEO solutions.
Before doing so, it is advisable to go through proposals from various SEO specialists. Choose the company which has a long term plan for your business and which uses clear metrics to measure results.
By implementing the above-mentioned tips on your new website, you are sure it make it a profitable one.
I also include my favourite SEO Tool for building your rankings on Google