Improving Online Reputations with these 7 Simple Tips
Your online reputation matters a lot. It’s so easy to research any online business nowadays, improving your online rep and keeping it clean is a must and here’s how to do it.
- Have A Strong Presence On Some Or All Of The Appropriate Web Properties
At the very least your business needs to have Facebook, Google+ and Twitter. If your line of work is within a competitive market, then it’s not just these sites, but you also need to be active on a few more – there are a wide variety of sites available and some may be specific to the industry your company fits into.
For a lot of high tech, professional and B2B businesses, an excellent resource can be employees and executives who integrate with LinkedIn. For companies who specialize in products that are all about a visual presentation, then Instagram, Flickr and Pinterest may show good results. Any type of business should see a benefit from uploading videos on YouTube or other sites such as Vimeo.
- You Need To Be Active On Your Social Media Accounts
Social media accounts need to be built and maintained. Simply owning a Google+, Facebook or Twitter account is not enough – building an audience is vital. It does require constant development, but with effort you can build your accounts on social media, promote interaction with customers, create a stronger influence and boost your engagement scores.
If you neglect your accounts, then a few negative posts may play leading roles on your pages. Granted we are not fully aware how the likes of Bing and Google credit the strength of social media, however it is possible for us to use a choice of independent scoring means to analyse how growth is developing. Kred and Klout are two of the well-known choices.
- Give Thought To Your Brands And Products
It may not just be your company name that needs an online building project. If your company also has product and brand names, then it is necessary to create content that will also rank for these names suggest online PR firm Reputation Management. To claim each of these names it may be necessary to create websites, pages and social media accounts.
- Individuals Linked To Your Company Need To Be Protected
The names of all owners, executives and founders to your business should be promoted through your social media page, especially of such individuals have a unique or memorable name. Just like I mentioned earlier, if you think that you’re protecting your privacy by keeping pretty quiet online, you are actually putting yourself in the shooting range for those seeking to damage your reputation!
A significant number of companies have an identity that is considerably mixed with the company name and the company executives, such a company requires a stable strategy for reputation management. Many customers search using the name of a doctor, dentist, lawyer, and so on, so it’s up to you to develop collateral so that these individuals are ranked.
- If It’s Appropriate Go For Authorship
In 2013, I said that Authorship was actually the top tactic in marketing, this still rings true today, when properly implemented. This is especially the case for a company that has a founder who is closely connected to the identity of the business. Since Google stipulates that authors have to be individuals, the author tag has to be linked to the Google+ profile of an individual, not a company.
If you use this author tag, it means that you need to have a plan for a steady stream of blogs or articles, if not it really doesn’t serve a purpose, which brings us to point 6.
I’m not joking here! I’ve talked before about blogging being a secret SEO tool since it gets the rankings for the site on great keywords (that’s if it’s implemented right), as well as nicely feeding the social media pages.
When it come to your company’s reputation, it’s not just the name ranking that’s good, but it also gives you a base to provide a direct response to any claims made about your business.
- 7. Listening Is Learning
Before hastily replying to negative online comments, take the time to think about whether they do actually show up a weak area that needs attention – especially if you seem to be receiving regular negative feedback on the same topic. You know the old saying, ‘the customer is always right?’ Don’t be unmovable! Create a means for customers to let you know their thoughts, without creating negativity.
I’ve come across various business processes that seem nothing short of silly, or fees for services that had customers feeling they had been ripped off. Granted you may be able to pressure customers into paying more, but that doesn’t mean you should use that ability. Think about it, you may actually be showing existing customers the door to your competitor! That little bit of extra profit that comes from the additional fee, may nowhere near balance out the lost customers who have read negative posts about it online.